Capturing marketing information to fuel growth
Year of publication: |
2021
|
---|---|
Authors: | Du, Rex Yuxing ; Netzer, Oded ; Schweidel, David A. ; Mitra, Debanjan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 163-183
|
Subject: | analytics | biometrics | competitive intelligence | field experiments | growth | social network | text analysis | trendspotting | Wirtschaftswachstum | Economic growth | Soziales Netzwerk | Social network | Biometrie | Biometrics |
-
Buffering and enabling : the impact of interlocking political ties on firm survival and sales growth
Zheng, Weiting, (2015)
-
Social networks and growth of female-owned ventures : a sub-Saharan Africa perspective
Dawa, Samuel, (2015)
-
Germs, social networks, and growth
Fogli, Alessandra, (2021)
- More ...
-
Morgan, Neil A., (2021)
-
Commentary: beyond data : the mindsets and disciplines needed to fuel growth
Wild, Jason, (2021)
-
Uniting the tribes : using text for marketing insight
Berger, Jonah, (2020)
- More ...