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Serpico, Elsa
Ruggieri, Alessandro
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Customer-centric marketing strategies : tools for building organizational performance
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Customer centric marketing strategies : the importance and measurement of customer satisfaction ; offline vs. online
Serpico, Elsa
;
Aquilani, Barbara
;
Ruggieri, Alessandro
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 315-357)
.
2013
Persistent link: https://www.econbiz.de/10009668195
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