Customer centric marketing strategies : the importance and measurement of customer satisfaction ; offline vs. online
Year of publication: |
2013
|
---|---|
Authors: | Serpico, Elsa ; Aquilani, Barbara ; Ruggieri, Alessandro ; Silvestri, Cecilia |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 315-357
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Bibliometrie | Bibliometrics |
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