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~person:"Shaffer, Greg Eric"
~person:"Shanahan, Kevin J."
~subject:"Pricing strategy"
~subject:"USA"
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Search: subject_exact:"Anzeigenwerbung"
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Pricing strategy
USA
Print advertising
4
Printwerbung
4
United States
4
1996
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Preiskartell
2
Price-fixing cartel
2
Psychology of advertising
2
Social Marketing
2
Social marketing
2
Werbepsychologie
2
Advertising effects
1
Rauchen
1
Smoking
1
Werbewirkung
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English
4
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Shaffer, Greg Eric
Shanahan, Kevin J.
Kaiser, Ulrich
9
Depken, Craig A.
3
Familant, Norman
3
Phillips, Barbara J.
3
Pittman, Russell W.
3
Romeo, Charles J.
3
Smith, Ken
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Budzinski, Oliver
2
Calder, Bobby J.
2
Carlson, Les
2
Chandra, Ambarish
2
Gieseking, Thomas
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Hviid, Morten
2
Kalliny, Morris
2
Laroche, Michel
2
Lindstädt-Dreusicke, Nadine
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Mueller, Barbara
2
Nepomuceno, Marcelo Vinhal
2
Pattabhiramaiah, Adithya
2
Petrova, Maria
2
Reid, Leonard N.
2
Richard, Marie-Odile
2
Sierra, Jeremy J.
2
Sriram, S.
2
Venger, Olesya
2
Werner, Brigitte
2
Wilson, Dennis P.
2
Abraham, Katharine G.
1
Abrahams, Alan S.
1
Adomaitis, Alyssa Dana
1
Ahn, Hongmin
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Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
The journal of law & economics
1
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ECONIS (ZBW)
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
3
On the incidence and variety of low-price guarantees
Arbatskaya, Maria
;
Hviid, Morten
;
Shaffer, Greg Eric
- In:
The journal of law & economics
47
(
2004
)
1
,
pp. 307-332
Persistent link: https://www.econbiz.de/10002170050
Saved in:
4
On the incidence and variety of low-price guarantees
Arbatskaya, Maria
;
Hviid, Morten
;
Shaffer, Greg Eric
-
1999
Persistent link: https://www.econbiz.de/10001406906
Saved in:
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