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~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
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Brand management
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Sharifah Faridah Syed Alwi
Melewar, T. C.
19
Balmer, John M. T.
18
Foroudi, Pantea
12
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
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Balmer, John M.T.
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Becker, Kip
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Hatch, Mary Jo
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Miller, Dale
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Schultz, Majken
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Erz, Antonia
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Han, Heesup
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He, Xinming
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Ind, Nicholas
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Kabst, Rüdiger
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Kim, Kyung Hoon
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Kirchgeorg, Manfred
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Kitchen, Philip J.
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Markovic, Stefan
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International studies of management and organization
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Business ethics quarterly : the journal of the Society for Business Ethics
1
Qualitative market research : an international journal
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ECONIS (ZBW)
5
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
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