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~person:"Sharma, Piyush"
~source:"econis"
~subject:"Endorsement"
~subject:"Global innovation hubs"
~type_genre:"Article in journal"
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Sharma, Piyush
Arli, Denni
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International marketing review
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Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
2
From regional innovation systems to global innovation hubs : evidence of a Quadruple Helix from an emerging economy
Malik, Ashish
;
Sharma, Piyush
;
Pereira, Vijay
;
Temouri, Yama
- In:
Journal of business research : JBR
128
(
2021
),
pp. 587-598
Persistent link: https://www.econbiz.de/10012494518
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