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~person:"Sharp, Byron"
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Brand
15
Markenartikel
15
Brand management
11
Markenführung
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
7
Markenimage
7
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3
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Sharp, Byron
Keller, Kevin Lane
34
Sattler, Henrik
34
De Chernatony, Leslie
33
Bronnenberg, Bart J.
28
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Dubé, Jean-Pierre
23
Huber, Frank
23
Kapferer, Jean-Noël
19
Sarkar, Abhigyan
19
Bauer, Hans H.
17
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Franses, Philip Hans
15
King, Stephen
15
Meffert, Heribert
15
Olbrich, Rainer
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Ind, Nicholas
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Aaker, David A.
13
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
MacInnis, Deborah J.
13
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Australasian marketing journal
2
Brand management ; Vol. 2
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
15
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11
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
12
It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
Saved in:
13
What marketers don't know
Sharp, Byron
-
2010
Persistent link: https://www.econbiz.de/10012062533
Saved in:
14
Do growing brands win younger consumers?
Anderson, Katherine
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10008646991
Saved in:
15
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
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