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~person:"Shavitt, Sharon"
~source:"econis"
~subject:"Gender"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
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Handbook of research on international advertising
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The relation between gender and cultural orientation and its implications for advertising
Lalwani, Ashok K.
;
Shavitt, Sharon
- In:
Handbook of research on international advertising
,
(pp. 455-470)
.
2012
Persistent link: https://www.econbiz.de/10009514364
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