The relation between gender and cultural orientation and its implications for advertising
Ashok K. Lalwani and Sharon Shavitt
| Year of publication: |
2012
|
|---|---|
| Authors: | Lalwani, Ashok K. ; Shavitt, Sharon |
| Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 455-470
|
| Subject: | Kulturelle Identität | Cultural identity | Geschlecht | Gender | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514364