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~person:"Sheinin, Daniel A."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Sheinin, Daniel A.
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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The effects of multiple-period promotions differing in frequency and depth on internal reference price
Sheinin, Daniel A.
;
Della Bitta, Albert J.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 226-239
Persistent link: https://www.econbiz.de/10013358770
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2
The power of politics in branding
Matos, Geraldo
;
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10011702402
Saved in:
3
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
4
Understanding common attribute devaluation in multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10010231857
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