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~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Economic history"
~subject:"Marketing theory"
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Bibliometrics
Economic history
Marketing theory
Marketingtheorie
50
Marketing management
41
Marketingmanagement
41
Marketing
38
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
20
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20
Internationales Marketing
16
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15
Marktforschung
13
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12
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11
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11
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8
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8
Naresh K. Malhotra
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55
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Sheth, Jagdish N.
Tadajewski, Mark
81
Hunt, Shelby D.
46
Kotler, Philip
43
Vargo, Stephen L.
34
Jones, D. G. Brian
33
Malhotra, Naresh K.
33
Lusch, Robert F.
27
Shaw, Eric H.
24
Maclaran, Pauline
23
Saren, Michael
22
Brown, Stephen
20
Grönroos, Christian
19
Bruhn, Manfred
17
Kumar, V.
17
Keller, Kevin Lane
16
Kuß, Alfred
16
Lehmann, Donald R.
16
Stremersch, Stefan
16
Freiling, Jörg
15
Homburg, Christian
15
Kleinaltenkamp, Michael
15
Dholakia, Nikhilesh
13
Layton, Roger A.
13
Burmann, Christoph
12
Green, Paul E.
12
Hanssens, Dominique M.
12
Winer, Russell S.
12
Cova, Bernard
11
Dixon, Donald F.
11
Hair, Joseph F.
11
Kumar, Satish
11
Wierenga, Berend
11
Wooliscroft, Ben
11
Albers, Sönke
10
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Lindgreen, Adam
10
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10
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Legends in marketing
44
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
3
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
7
Legends in
marketing
: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
8
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
9
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
10
Brickbats and bouquets for
marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
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