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~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~type_genre:"Guidebook"
~type_genre:"Sammlung"
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Beziehungsmarketing
Marketing management
14
Marketingmanagement
14
Marketing theory
6
Marketingtheorie
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing
4
Rajan Varadarajan
4
Relationship marketing
3
Scientific method
3
Strategic management
3
Strategisches Management
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Wissenschaftliche Methode
3
Fertigungsprogramm
2
Inter-firm cooperation
2
International marketing
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Internationales Marketing
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Market research
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Market segmentation
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Marktforschung
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Marktsegmentierung
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Master production schedule
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Product management
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Produktmanagement
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Brand management
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Business ethics
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Competitive strategy
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Dienstleistungsmarketing
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Diversification
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Diversifikation
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Econometrics
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Economic history
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Einzelhandel
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Gerald Zaltman
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Guidebook
Sammlung
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Sheth, Jagdish N.
Schüller, Anne M.
5
Herrmann, Andreas
3
Pompe, Hans-Georg
3
Acuff, Jerry
2
Barnes, Cindy
2
Blake, Helen
2
Bruhn, Manfred
2
Fuchs, Gerhard
2
Gebhardt-Seele, Stephan
2
Geffroy, Edgar K.
2
Halligan, Brian
2
Hilker, Claudia
2
Kerpen, Dave
2
Kettl-Römer, Barbara
2
Limbeck, Martin
2
Maas, Peter
2
Menthe, Thomas
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Nagel, Kurt
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Preißner, Andreas
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Scherer, Hermann
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Sgroi, Anthony
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Shah, Dharmesh
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Wiedmann, Klaus-Peter
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Adamson, Brent
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Alt, Rainer
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Applegate, Jill
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Arens, Ludwig
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Aun, Michael A.
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Bacal, Robert
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Baer, Jay
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Baron, Gabriele
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Barwitz, Niklas
1
Bauer, Michael
1
Baumgartner, Gabriela
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Baur, Aaron Wolfgang
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Baxter, Robbie Kellman
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Beck, Johann
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Beck, Norbert
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Legends in marketing
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ECONIS (ZBW)
3
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The price-quality-value relationship
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238856
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2
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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3
Relationship marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
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