//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Dienstleistungsmarketing"
~subject:"Innovation"
~subject:"Marketingtheorie"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsmarketing
Innovation
Marketingtheorie
Marketing
17
Marketing management
15
Marketingmanagement
15
Marketing theory
8
Konsumentenverhalten
7
Economic history
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Rajan Varadarajan
5
Scientists
5
Wissenschaftler
5
Theorie
4
Theory
4
Scientific method
3
Strategic management
3
Strategisches Management
3
Wissenschaftliche Methode
3
Aufsatzsammlung
2
International marketing
2
Internationales Marketing
2
Market research
2
Marktforschung
2
USA
2
United States
2
29.03.1996
1
Business ethics
1
Competitive strategy
1
Data collection method
1
Diversification
1
Diversifikation
1
Emerging economies
1
Erhebungstechnik
1
Fertigungsprogramm
1
Firm performance
1
Innovation diffusion
1
Innovation management
1
more ...
less ...
Type of publication
All
Book / Working Paper
16
Type of publication (narrower categories)
All
Sammelwerk
Collection of articles written by one author
17
Sammlung
17
Collection of articles of several authors
16
Article in journal
10
Aufsatz in Zeitschrift
10
Festschrift
7
Aufsatzsammlung
4
Mehrbändiges Werk
3
Multi-volume publication
3
more ...
less ...
Language
All
English
16
Author
All
Sheth, Jagdish N.
Bauer, Hans H.
4
Hippner, Hajo
4
Meffert, Heribert
4
Meyer, Anton
4
Pilarczyk, Bogna
4
Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Zaltman, Gerald
4
Borusiak, Barbara
3
Bruhn, Manfred
3
Gbadamosi, Ayantunji
3
Kaufmann, Hans Rüdiger
3
Kleinaltenkamp, Michael
3
Kramer, Jost W.
3
Pepels, Werner
3
Sakas, Damianos P.
3
Sundbo, Jon
3
Wang, Yonggui
3
Abu-Shamaa, Rasha
2
Al-Rabayah, Wafaa
2
Alsmadi, Izzat
2
Barrio-García, Salvador del
2
Belz, Christian
2
Betts-Outland, Harriette
2
Bockelmann, Anna-Christina
2
Brem, Alexander
2
Fantapié Altobelli, Claudia
2
Fließ, Sabine
2
Freiling, Jörg
2
Gavrilenko, V. N.
2
Harms, Fred
2
Haugtvedt, Curtis P.
2
Herr, Paul M.
2
Herrmann, Andreas
2
Herstatt, Cornelius
2
Hill, Ronald Paul
2
Holbrook, Morris B.
2
Hunke, Guido
2
more ...
less ...
Published in...
All
Legends in marketing
11
Legends in consumer behavior
3
Legends in strategic marketing
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
3
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
6
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
7
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
8
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
9
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
10
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->