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~person:"Sheth, Jagdish N."
~subject:"Markenführung"
~subject:"Preismanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Übersichtsarbeit"
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Preismanagement
Pricing strategy
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Sheth, Jagdish N.
Hinterhuber, Andreas
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Monroe, Kent B.
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Pricing management and practice
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238852
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Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
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Comparative price advertising
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238857
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