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~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~subject:"Sustainable development"
~subject:"Wissenschaftliche Methode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Marketingtheorie
Sustainable development
Wissenschaftliche Methode
Marketing management
28
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Marketing
24
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13
Konsumentenverhalten
13
Marketing theory
12
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6
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Gerald Zaltman
5
Rajan Varadarajan
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17
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Sheth, Jagdish N.
Tadajewski, Mark
11
Hunt, Shelby D.
9
Layton, Roger A.
8
Lehmann, Donald R.
7
Shaw, Eric H.
5
Stremersch, Stefan
5
Wind, Yoram
5
Ferrell, Odies C.
4
Hult, G. Tomas M.
4
Jaworski, Bernard J.
4
Kotler, Philip
4
Laczniak, Gene R.
4
Lilien, Gary L.
4
Maclaran, Pauline
4
Madhavaram, Sreedhar
4
Peterson, Mark
4
Pilarczyk, Bogna
4
Prothero, Andrea
4
Varadarajan, Rajan
4
Wooliscroft, Ben
4
Zaltman, Gerald
4
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3
Grönroos, Christian
3
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3
Kadirov, Djavlonbek
3
Kayande, Ujwal
3
Kitchen, Philip J.
3
Kjellberg, Hans
3
Klein, Thomas A.
3
Lindgreen, Adam
3
Lusch, Robert F.
3
Mazurek-Łopacińska, Krystyna
3
McDonagh, Pierre
3
O'Malley, Lisa
3
Rahman, Zillur
3
Roberts, John H.
3
Robson, Julie
3
Saren, Michael
3
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Legends in marketing
9
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Journal of macromarketing
1
Journal of marketing
1
Legends in strategic marketing
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ECONIS (ZBW)
17
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1
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
6
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
7
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
8
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
9
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
10
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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