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~person:"Shi, Yang"
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Fernsehwerbung
3
Television advertising
3
Fernsehprogramm
2
Media usage
2
Mediennutzung
2
Television programme
2
2005
1
Advertising
1
Advertising effects
1
Bayes-Statistik
1
Bayesian inference
1
Bayesian updating theory
1
Cognition
1
Commercial audience retention
1
Comprehensive Influence
1
Consumer behaviour
1
Direct Influence
1
Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Fake News
1
Fernsehnutzung
1
Forecasting model
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Hong Kong
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Hongkong
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Hörfunkwerbung
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Indirect Influence
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Influential Nodes
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Information Dissemination
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Information dissemination
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Informationsverbreitung
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Kognition
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Konsumentenverhalten
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Measurement
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Messung
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Microblog
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Mobile Social Networks
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Mobile communications
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Mobilkommunikation
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Shi, Yang
Shi, Yukun
35
Shi, Y.
18
Zhao, Yang
9
Shi, Yu
8
Ren, Xiaohang
7
Shi, Y
6
Yan, Cheng
6
Shi, Yi
5
Shi, Yun
5
Chin, Tachia
4
Paramati, Sudharshan Reddy
4
Shi, Yuanyuan
4
Xu, Yaofei
4
Chu, L K
3
Cui, Xiangyu
3
Guo, Biao
3
Jia, Zhehao
3
Peng, Yuchao
3
Sculli, D
3
Shi, Yuning
3
Shi, Yunxia
3
Yang, Junhong
3
Zhu, Joe
3
Chan, Felix Tung Sun
2
Chu, L. K.
2
Duan, Kun
2
Gao, Han
2
Guariglia, Alessandra
2
Huang, X.H.
2
Lee, H.
2
Lee, Y. R.
2
Li, C.Z.
2
Ma, Chunhao
2
Meng, Jianwei
2
Philip, Dennis
2
SHI, Y. C.
2
Sculli, D.
2
Shi, Shimeng
2
Shi, Y. D.
2
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International journal of advertising : the review of marketing communications
1
International journal of forecasting
1
Journal of advertising
1
Journal of global information management
1
The journal of media economics
1
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ECONIS (ZBW)
5
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1
Ranking influential nodes of fake news spreading on mobile social networks
Xing, Yunfei
;
Wang, Xiwei
;
Wang, Feng-Kwei
;
Shi, Yang
; …
- In:
Journal of global information management
29
(
2021
)
4
,
pp. 93-130
Persistent link: https://www.econbiz.de/10012508208
Saved in:
2
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang
;
Kim, Jun B.
;
Zhao, Ying
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10014233802
Saved in:
3
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
4
Forecasting week-to-week television ratings using reduced-form and structural dynamic models
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
;
Lo, …
- In:
International journal of forecasting
37
(
2021
)
1
,
pp. 302-321
Persistent link: https://www.econbiz.de/10012692718
Saved in:
5
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
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