Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Year of publication: |
2019
|
---|---|
Authors: | Shi, Yang ; Wang, Tingting |
Published in: |
The journal of media economics. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7736, ZDB-ID 2020426-7. - Vol. 32.2019, 3/4, p. 57-81
|
Subject: | Fernsehwerbung | Television advertising | Fernsehprogramm | Television programme | Mediennutzung | Media usage | Kognition | Cognition | Hongkong | Hong Kong | 2005 |
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