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Shiv, Baba
Yoon, Carolyn
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Editorial note: Integrating neurophysiological and psychological approaches : towards an advancement of brand insights
Shiv, Baba
;
Yoon, Carolyn
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10009548920
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Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
Shiv, Baba
;
Yoon, Carolyn
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10009838772
Saved in:
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