Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
| Year of publication: |
2012
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|---|---|
| Authors: | Shiv, Baba ; Yoon, Carolyn |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 22.2012, 1, p. 3-7
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