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~person:"Shu, Suzanne B."
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Shu, Suzanne B.
Palmatier, Robert W.
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Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
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Commentary: managing human experience as a core marketing capability
Lieberman, Scott
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 219-222
Persistent link: https://www.econbiz.de/10012391439
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Commentary: music's digital dance : singing and swinging from product to service
Griffin, Jim
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 223-226
Persistent link: https://www.econbiz.de/10012391441
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