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~person:"Siadou-Martin, Béatrice"
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Siadou-Martin, Béatrice
Poujol, Fanny
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Revue gestion 2000 : actualités perfectionnements
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Quand l'orientation client du vendeur conduit au développement de la relation : le rôle modérateur de la propension relationnelle du client.
Poujol, Fanny
;
Siadou-Martin, Béatrice
- In:
Revue gestion 2000 : actualités perfectionnements
29
(
2012
)
2
,
pp. 87-105
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