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~person:"Siano, Alfonso"
~person:"Stephen, Andrew T."
~subject:"Firmenimage"
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E-marketing in developed and developing countries : emerging practices
1
Journal of marketing
1
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ECONIS (ZBW)
2
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Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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2
Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino
;
Siano, Alfonso
- In:
E-marketing in developed and developing countries : …
,
(pp. 1-18)
.
2013
Persistent link: https://www.econbiz.de/10009775785
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