Challenges and opportunities of consumer empowerment in online reputation management
Year of publication: |
2013
|
---|---|
Authors: | Vollero, Agostino ; Siano, Alfonso |
Published in: |
E-marketing in developed and developing countries : emerging practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-3954-6. - 2013, p. 1-18
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
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