//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Siano, Alfonso"
~person:"Stephen, Andrew T."
~subject:"social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Netzwerk"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
social media
Social Web
29
Social web
29
Internet marketing
13
Online-Marketing
13
Consumer behaviour
9
Konsumentenverhalten
9
Social network
6
Soziales Netzwerk
6
Experiment
5
Viral marketing
5
Virales Marketing
5
Personality psychology
4
Persönlichkeitspsychologie
4
Public relations
4
Öffentlichkeitsarbeit
4
Multivariate Analyse
3
Multivariate analysis
3
Anreiz
2
Brand image
2
Brand management
2
Communication
2
Corporate reputation
2
Creativity
2
Data Mining
2
Data mining
2
E-commerce
2
Electronic Commerce
2
Feldforschung
2
Field research
2
Firmenimage
2
Gewinnquote
2
Incentives
2
Internet usage
2
Internetnutzung
2
Kommunikation
2
Kreativität
2
Markenführung
2
Markenimage
2
Market research
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Siano, Alfonso
Stephen, Andrew T.
Rita, Paulo
8
Kunkel, Thilo
7
Adena, Maja
5
Etter, Michael
5
Ghose, Anindya
5
Hager, Anselm
5
Morales, Juan S.
5
Petrova, Maria
5
Rui, Huaxia
5
Saxton, Gregory D.
5
Schweidel, David A.
5
Yan, Grace
5
Adeola, Ogechi
4
Camilleri, Mark Anthony
4
Dennis, Alan
4
Dwivedi, Yogesh Kumar
4
Enikolopov, Ruben
4
Gu, Bin
4
Harrigan, Paul
4
Hazari, Sunil
4
Hinson, Robert
4
Kamboj, Shampy
4
Kerkhof, Anna
4
Loureiro, Sandra Maria Correia
4
Luo, Xueming
4
Masciandaro, Donato
4
Münster, Johannes
4
Naraine, Michael L.
4
Qiu, Liangfei
4
Rahman, Zillur
4
Romelli, Davide
4
Rubera, Gaia
4
Samahita, Margaret
4
Schivinski, Bruno
4
Sethna, Beheruz N.
4
Wang, Tawei
4
Watanabe, Nicholas M.
4
Whinston, Andrew B.
4
Wirtz, Bernd W.
4
more ...
less ...
Published in...
All
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
2
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
3
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
4
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
5
Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier
;
Stephen, Andrew T.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->