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~person:"Siano, Alfonso"
~subject:"Brand image"
~subject:"Corporate reputation"
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Brand image
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Siano, Alfonso
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E-marketing in developed and developing countries : emerging practices
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino
;
Siano, Alfonso
- In:
E-marketing in developed and developing countries : …
,
(pp. 1-18)
.
2013
Persistent link: https://www.econbiz.de/10009775785
Saved in:
2
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
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