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~person:"Sicilia, María"
~subject:"Brand image"
~subject:"Virales Marketing"
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How WOM marketing contributes to new product adoption : testing competitive communication strategies
Lopéz, Manuela
;
Sicilia, María
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1089-1114
Persistent link: https://www.econbiz.de/10009787113
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2
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
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