Revitalising brands through communication messages : the role of brand familiarity
Elena Delgado-Ballester, Angeles Navarro and María Sicilia
| Year of publication: |
2012
|
|---|---|
| Authors: | Delgado-Ballester, Elena ; Navarro, Angeles ; Sicilia, María |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 31-51
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management | Kognition | Cognition |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514326