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Structuring objectives of media companies : a case study based on value-focused thinking and the balanced scorecard
Kunz, Reinhard E.
;
Siebert, Johannes
;
Mütterlein, Joschka
- In:
Journal of media business studies
13
(
2016
)
3/4
,
pp. 257-275
Persistent link: https://www.econbiz.de/10011684619
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