//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Silberer, Günter"
~person:"Skiera, Bernd"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Internet marketing
35
Online-Marketing
35
Search engine
11
Suchmaschine
11
Advertising effects
8
Social Web
8
Social web
8
Werbewirkung
8
Advertising
5
Preismanagement
5
Pricing strategy
5
Viral marketing
5
Werbung
5
Auction theory
4
Auktionstheorie
4
Beziehungsmarketing
4
Relationship marketing
4
Auction
3
Auktion
3
Consumer behaviour
3
Konsumentenverhalten
3
Profitability
3
Rentabilität
3
Advertising industry
2
Costs
2
Deutschland
2
E-commerce
2
Electronic Commerce
2
Facebook
2
Fee (Remuneration)
2
Germany
2
Gewinn
2
Honorar
2
Internet
2
Kosten
2
Niche marketing strategy
2
Nischenstrategie
2
Online retailing
2
Online-Handel
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
German
1
Author
All
Silberer, Günter
Skiera, Bernd
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Law, Rob
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Sparks, Beverley
5
Verma, Sanjeev
5
Wu, Luorong
5
Zhou, Wenqi
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
4
more ...
less ...
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing : value creation or value destruction?
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
3
Viral marketing : influence of sharing mechanism characteristics in Facebook Apps
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675542
Saved in:
4
Online advertising by tell-a-friend services
Silberer, Günter
;
Henning, Christoph
;
Steinmann, Sascha
- In:
Current insights and future trends : [extended versions …
,
(pp. 219-233)
.
2012
Persistent link: https://www.econbiz.de/10009748097
Saved in:
5
Determinanten des Weiterempfehlens im viralen Marketing
Mau, Gunnar
;
Schulz, Sebastian
;
Silberer, Günter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10003719844
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->