//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Silk, Alvin J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Glen L. Urban."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
HD28 .M414 no.834- 76
1
Marketing
1
Marktforschung
1
Produktgestaltung
1
Vereinigte Staaten
1
Online availability
All
Free
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Sammelwerk
1
Language
All
Undetermined
3
English
1
Author
All
Silk, Alvin J.
Urban, Glen L.
120
Hauser, John R.
44
Liberali, Guilherme
16
Braun, Michael
11
Sultan, Fareena
7
Weinberg, Bruce D.
7
Roberts, John H.
6
Berndt, Ernst R.
5
Kalyanaram, Gurumurthy
4
Bart, Yakov
3
Glen L. Urban.
3
Hauser, John Richard
3
Hippel, Eric von
3
Montgomery, David B.
3
Shankar, Venkatesh
3
Bordley, Robert F.
2
Brynjolfsson, Erik
2
Bui, Linda T.
2
Bui, Linda T. M.
2
Dholakia, Nikhilesh
2
Gelman, Andrew
2
Gittins, John
2
Hauser, John R
2
Hulland, John S.
2
Johnson, Philip L.
2
Liberali, Gui
2
MacDonald, Erin
2
Montgomery, David Bruce
2
Neslin, Scott A.
2
Qualls, William J.
2
Reiley, David H.
2
Robinson, William T.
2
Star, Steven H.
2
Urban, Glen L
2
Varian, Hal R.
2
Amyx, Cinda
1
Bohlmann, Jonathan D.
1
Braun, Imme
1
Brudnick, Richard H.
1
more ...
less ...
Institution
All
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Published in...
All
Journal of marketing research : JMR
1
Legends in marketing
1
New-product forecasting : models and applications
1
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Source
All
ECONIS (ZBW)
3
RePEc
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
2
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
New-product forecasting : models and applications
,
(pp. 205-248)
.
1981
Persistent link: https://www.econbiz.de/10002829029
Saved in:
3
Pre-test market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005749150
Saved in:
4
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->