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~person:"Silk, Alvin J."
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Silk, Alvin J.
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Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
2
The Internalization of Advertising Services: An Inter-IndustryAnalysis
Horsky, Sharon
;
Michael, Steven C.
;
Silk, Alvin J.
-
Harvard Business School, Harvard University
-
2008
-industry variation in the use of in-house rather than independent
advertising
agencies
by U.S. advertisers. While the vast majority of <u …
Persistent link: https://www.econbiz.de/10005754959
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