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~person:"Silva, Pedro Mendonça"
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Silva, Pedro Mendonça
Bathelt, Harald
12
Kirchgeorg, Manfred
8
Penzkofer, Horst
8
Moser, Petra
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Zanger, Cornelia
6
Golfetto, Francesca
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Moutinho, Victor Ferreira
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Rinallo, Diego
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Täger, Uwe Christian
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Geldres-Weiss, Valeska V.
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Kramer, Jens
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Lin, Yeqiang
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Luppold, Stefan
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Mortsiefer, Joachim
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Müller, Klaus
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Neven, Peter
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Bannas, Vera
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Bello, Daniel C.
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Borszéki, Zsuzsa
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Journal of business-to-business marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
3
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
4
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
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