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~person:"Silveira, Cleo Schmitt"
~person:"Tran Trung Vinh"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Brand image
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Brand management
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Konsumentenverhalten
5
Brand equity
3
Viet Nam
3
Vietnam
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brand equity
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Markenartikel
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Beziehungsmarketing
1
Choice modeling
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Communication
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Consumer-based brand equity
1
Customer centricity
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Customer equity
1
Customer lifetime value
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Customer satisfaction
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Customer value
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Financial-based brand equity
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Firm-based brand equity
1
Internet marketing
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Kino
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Kommunikation
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Silveira, Cleo Schmitt
Tran Trung Vinh
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
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Paul, Justin
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Schivinski, Bruno
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Wong, IpKin Anthony
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Berenguer Contrí, Gloria
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Butt, Muhammad Mohsin
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Christodoulides, George
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Dwivedi, Abhishek
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Iglesias, Oriol
4
Johnson, Lester W.
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Kaufmann, Hans Rüdiger
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Keller, Kevin Lane
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Khan, Bilal Mustafa
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Rahman, Mahabubur
4
Shuv-Ami, Avichai
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Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Kim, Changju
3
Lambkin, Mary
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Lieven, Theo
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Luce, Fernando Bins
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Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Schmitt, Bernd
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Shi, Yuying
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Verma, Priyanka
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Academia : revista Latinoamericana de administración
1
International journal of economics and business research : IJEBR
1
International journal of economics and finance
1
International journal of electronic customer relationship management : IJECRM
1
Journal of business research : JBR
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
2
Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
3
The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh
;
Truong Ba Thanh
;
Nguyen Hoang Ngan
; …
- In:
International journal of economics and business …
21
(
2021
)
3
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
Saved in:
4
The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
5
The relationships among brand equity, brand preference, and purchase intention : empirical evidence from the motorbike market in Vietnam
Tran Trung Vinh
;
Le Van Huy
- In:
International journal of economics and finance
8
(
2016
)
3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10011447350
Saved in:
6
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
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