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~person:"Simonsohn, Uri"
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Simonsohn, Uri
Kapferer, Clodwig
63
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Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
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Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Simonsohn, Uri
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008858659
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