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The effect of message design on
banner
ads
involvement and effectiveness : a study on the Indian tourism industry
Kushwaha, Bijay Prasad
;
Tyagi, Vikas
;
Singh, Raj Kumar
- In:
International journal of management practice : IJMP
15
(
2022
)
4
,
pp. 532-547
Persistent link: https://www.econbiz.de/10013415129
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