The effect of message design on banner ads involvement and effectiveness : a study on the Indian tourism industry
Year of publication: |
2022
|
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Authors: | Kushwaha, Bijay Prasad ; Tyagi, Vikas ; Singh, Raj Kumar |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 15.2022, 4, p. 532-547
|
Subject: | banner ads | effectiveness | involvement | message design | personalisation | Werbewirkung | Advertising effects | Indien | India | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/IJMP.2022.10048747 [DOI] 10.1504/IJMP.2022.124586 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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