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~person:"Singh, Ramendra"
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Singh, Ramendra
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5
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ECONIS (ZBW)
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bottom
of
the
pyramid
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
2
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
3
"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Singh, Ramendra
;
Sarin, Ankur
- In:
Journal of business research : JBR
86
(
2018
),
pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
Saved in:
4
Corporate social responsibility : linking
bottom
of
the
pyramid
to market development?
Singh, Ramendra
;
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011393256
Saved in:
5
What are
bottom
of
the
pyramid
markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
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