What are bottom of the pyramid markets and why do they matter?
Year of publication: |
2013
|
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Authors: | Mason, Katy ; Chakrabarti, Ronika ; Singh, Ramendra |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 401-404
|
Subject: | market practices | bottom of the pyramid | subsistence markets | Entwicklungsländer | Developing countries | Subsistenzwirtschaft | Subsistence economy | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Zielgruppe | Target group |
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