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~person:"Singh, Ramendra Pratap"
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Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
4
Glaubwürdigkeit
4
Advertising effects
3
Brand management
3
Markenführung
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Werbewirkung
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Advertising
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Beziehungsmarketing
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Brand image
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Celebrity credibility
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Relationship marketing
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Bankgeschäft
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Banking services
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Brand credibility
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Brand equity
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Celebrity
1
Celebrity credibility scale
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Celebrity worship
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Commitment
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Confidence
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Dienstleistungsqualität
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Factor analysis
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Faktorenanalyse
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India
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Indien
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Loyalty
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Relationship continuity expectation
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Service quality
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Structural equation model
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Strukturgleichungsmodell
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Trust
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advertisement attitude
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brand attitude
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Singh, Ramendra Pratap
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
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Arora, Nilesh
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Usman, Osly
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Agnihotri, Arpita
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Alatas, Vivi
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Banerjee, Neelotpaul
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Bhattacharya, Saurabh
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Budzinski, Oliver
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Carrillat, François A.
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Chan, Kara
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Clark, Timothy
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D'Rozario, Denver
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Franck, Egon
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Hussain, Shahzeb
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Liu, Matthew Tingchi
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Meyer, Frederik
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Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
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Pradhan, Debasis
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Sattler, Henrik
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Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
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Global business review
2
IIMB management review
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
2
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
Saved in:
3
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
4
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
5
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
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