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~person:"Singhal, Virtika"
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Singhal, Virtika
Ahuja, Vandana
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Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
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