J. Milberg, Sandra; Silva, Mónica; Celedon, Paulina; … - In: European Journal of Marketing 48 (2014) 7/8, pp. 1413-1430
Purpose – The purpose of this paper is to extend the conclusions of a previous synthesis of attraction effect research … on the magnitude of the attraction effect. Findings – Analyses indicate significant effects for procedure and the pre … of the variance. Previous findings that between-subject designs result in stronger attraction effects are not …