Synthesis of attraction effect research : practical market implications?
Year of publication: |
2014
|
---|---|
Authors: | Milberg, Sandra J. ; Silva, Mónica ; Celedon, Paulina ; Sinn, Francisca |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1413-1430
|
Subject: | Meta-analysis | Attraction effect | Consumer choice | Konsumentenverhalten | Consumer behaviour | Meta-Analyse |
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