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Sitz, Lionel
Dion, Delphine
34
Borraz, Stéphane
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Marketing management : a cultural perspective
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Regional affiliations : building a marketing strategy on regional ethnicity
Dion, Delphine
;
Sitz, Lionel
- In:
Marketing management : a cultural perspective
,
(pp. 60-77)
.
2012
Persistent link: https://www.econbiz.de/10009507182
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Légitimité et authenticité des affiliations ethniques : le cas du régionalisme
Dion, Delphine
;
Sitz, Lionel
;
Rémy, Éric
- In:
Recherche et applications en marketing
27
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010199207
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