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~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~subject:"Bankmarketing"
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Bankmarketing
Internet marketing
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Online-Marketing
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Skiera, Bernd
Smith, Katherine Taken
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Services marketing quarterly
1
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ECONIS (ZBW)
2
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Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2
Suchmaschinenmarketing: profitable Kampagnensteuerung
Gerstmeier, Eva
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
(
2008
)
3
,
pp. 138-142
Persistent link: https://www.econbiz.de/10003644495
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