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~person:"Skiera, Bernd"
~subject:"Auction theory"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Werbung"
~type_genre:"Article in journal"
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Auction theory
Google LLC
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6
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5
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2
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Skiera, Bernd
Edelman, Benjamin
4
Jerath, Kinshuk
4
Sayedi, Amin
4
Aurum, Aybüke
3
Jansen, Bernard J.
3
Li, Xiaoling
3
Lu, Qiang
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Shin, Woochoel
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Wilbur, Kenneth C.
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Yao, Song
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Zhu, Yi
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Abedin, Babak
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Abou Nabout, Nadia
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Cornière, Alexandre de
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Hill, Shawndra
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
2
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
3
PROSAD : a bidding decision support system for profit optimizing search engine advertising
Skiera, Bernd
;
Abou Nabout, Nadia
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 213-220
Persistent link: https://www.econbiz.de/10009736694
Saved in:
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