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~person:"Skiera, Bernd"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Relationship marketing
Viral marketing
Social Web
9
Social web
9
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
4
Social network
3
Soziales Netzwerk
3
Virales Marketing
3
Consumer behaviour
2
Digital platform
2
Digitale Plattform
2
Facebook
2
Konsumentenverhalten
2
social networks
2
Academic Performance
1
Advertising effects
1
Agent-based modeling
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Agent-based models
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Agentenbasierte Modellierung
1
Bank lending
1
Bildungsniveau
1
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Credit market
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Customer insight
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Article in journal
Collection of articles written by one author
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6
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English
6
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Skiera, Bernd
Harrigan, Paul
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
14
Filieri, Raffaele
12
Agnihotri, Raj
11
Hollebeek, Linda D.
10
Itani, Omar S.
10
Dwivedi, Yogesh Kumar
9
Flavián Blanco, Carlos
9
Hajli, Nick
9
Tan, Yong
9
Bigné Alcañiz, J. Enrique
8
Kim, Juran
8
Schweidel, David A.
8
Veloutsou, Cleopatra
8
Ye, Qiang
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Kamboj, Shampy
7
Liang, Sai
7
Rana, Nripendra P.
7
Rita, Paulo
7
Soutar, Geoffrey N.
7
Akram, Umair
6
Berger, Jonah
6
Casaló, Luis V.
6
Fernandes, Teresa
6
Haenlein, Michael
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Wallace, Elaine
6
Xie, Karen L.
6
Zhang, Jing
6
Alavi, Shirin
5
Aslam, Wajeeha
5
Carlson, Jamie
5
De Angelis, Matteo
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
MIT sloan management review
1
Source
All
ECONIS (ZBW)
6
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
3
Customizing social media marketing
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011339171
Saved in:
4
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
5
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
6
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
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