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~person:"Smit, Edith G."
~subject:"Advertising effects"
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Advertising effects
Internet marketing
7
Online-Marketing
7
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Advertising
3
Werbung
3
Brand management
2
Confidence
2
Markenführung
2
Netherlands
2
Niederlande
2
Vertrauen
2
Advertisement avoidance
1
Benutzerschnittstelle
1
Beziehungsmarketing
1
Brand
1
Communication media
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Comparison
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Computerspiel
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Data protection
1
Datenschutz
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Großbritannien
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Kommunikationsmedien
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Markenartikel
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Media industries
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Mediensektor
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Personalization
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Relationship marketing
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Smit, Edith G.
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Reijmersdal, Eva A. van
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Arora, Taanika
6
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
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6
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6
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International journal of advertising : the quarterly review of marketing communications
2
Cutting edge international research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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1
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
2
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
3
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Saved in:
4
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
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