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~person:"Smith, Daniel C."
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Smith, Daniel C.
Park, C. Whan
62
MacInnis, Deborah J.
28
Eisingerich, Andreas B
12
Park, C Whan
10
Park, Jason Whan
10
Park, C.Whan
9
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Smith, Daniel C
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Cross-functional product development teams and the innovativeness of new consumer products
Sethi, Rajesh
;
Smith, Daniel C.
;
Park, C. Whan
-
2001
Persistent link: https://www.econbiz.de/10001625606
Saved in:
2
Einfluß der Markenerweiterung auf Marktanteil und Werbeeffizienz
Smith, Daniel C.
;
Park, C. Whan
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 843-865)
.
2001
Persistent link: https://www.econbiz.de/10003004258
Saved in:
3
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
Sethi, Rajesh
;
Smith, Daniel C.
;
Park, C.Whan
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10006659707
Saved in:
4
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
Saved in:
5
Product-level choice : a top-down or bottom-up process?
Park, C. Whan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 289-299
Persistent link: https://www.econbiz.de/10001098569
Saved in:
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