1994 AMA Winter Educators' Conference
Alternative title: | Winter Educators' Conference <1994, St. Petersburg, Fla.>: [Nineteen hundred and ninety-four AMA Winter Educators' Conference] Winter Educators' Conference <1994, St. Petersburg, Fla.>: [Nineteen ninety-four AMA Winter Educators' Conference] |
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Year of publication: |
1994
|
Other Persons: | Park, C. Whan (ed.) ; Smith, Daniel C. (contributor) |
Institutions: | Winter Educators' Conference <1994, Saint Petersburg, Fla.> ; American Marketing Association (contributor) |
Publisher: |
Chicago, Ill. : American Marketing Assoc. |
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marketing |
Extent: | XVII, 394 S. |
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Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806, ZDB-ID 2961099-0. - Vol. 5 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 0-87757-248-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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