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~person:"Smith, L. Murphy"
~subject:"Brand management"
~subject:"Mobilkommunikation"
~subject:"Supply chain"
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Smith, L. Murphy
Smith, Katherine Taken
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Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2
Financial analysis of companies concerned about human rights
Smith, Katherine Taken
;
Betts, Teresa K.
;
Smith, L. Murphy
- In:
International journal of business excellence
14
(
2018
)
3
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011954131
Saved in:
3
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
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